Influencer marketing has emerged as a potent strategy for Indian firms to connect with local consumers. The marketing approach has produced remarkable results but has also fueled numerous successful campaigns. 

This rise of influencer marketing in India has a direct relation with the growing numbers of social media users nationwide. 

Over the past decade, India’s social media user base has witnessed an exponential surge. From a modest 90 million users in 2014, the count has jumped to 467 million in 2022 – an impressive five-fold increase.

This spike in users, spanning platforms like YouTube, Instagram, Facebook, and Twitter, has correspondingly propelled the popularity of influencers in the country. Consequently, influencers and domain experts have become some of the most followed account types in the Indian context.

Leading Influencer Marketing Firms in India

The race for the best influencer marketing company in India is a tough one as there are numerous agencies that produce high quality marketing campaigns. This post has narrowed down to the top three influencer marketing agencies in India. 

AJ Marketing Features a Pool of 7000 Influencers in Various Niches

AJ Marketing is India’s premier influencer marketing agency. Its network spans across Asia-Pacific featuring more than 7,000 influencers, including content creators. 

Its Indian influencers cover diverse niches like 

  • Gaming
  • Fashion
  • Beauty
  • Gastronomy. 

This breadth allows the firm to build partnerships regardless of the industry. Notably, the agency provides robust English support, enhancing brand communication. Local presence further offers insider insights, streamlining the introduction of global brands to the local market.

AJ Marketing extends its service to digital marketing, press releases and online advertising. It also deals with celebrity licensing and SEO. 

Over the years, it has made collaborations with renowned companies like Bytedance (TikTok), AMD, Adobe, and BMW (MINI) underscore the agency’s reliability and success in executing influencer marketing campaigns.

Ykone – A Multinational Influencer Agency

Ykone is a multinational influencer marketing agency that collaborates with prominent travel, luxury, and beauty players.

It has a unique data-driven strategy and real-time tracking solution which offers distinct value for brands looking to find their feet in the Indian market.

The agency has an immense database of more than 9 million influencers which allows it to launch more than 100 campaigns every month. 

It has worked with renowned global brands like Dior, Burberry, Gucci, Chanel, and Louis Vuitton Ykone operates in some of the leading cities of the world. In India, it has an office set up in Bangalore. Essentially, it’s a platform that introduces brands to influencers. 

Viral Nation – Creating Captivating Content to Grab Audiences

As the name suggests, Viral Nation creates authentic, attention-grabbing content that resonates with audiences. 

The agency’s philosophy centers on fostering genuine, emotional connections through engaging content from trustworthy creators.

Viral Nation has created a diverse portfolio that features niche activations to global brand experiences. It deals with a wide range of industries such as technology, gaming, beauty, retail, and consumer goods. 

Their comprehensive services encompass global activations, strategy formulation, talent management, content creation, events, localization, and reporting – fostering meaningful interactions and driving engagement.


While there are many reasons to opt for influencer marketing in India, the fact that it lets you reach large audiences with ease is one great reason to opt for such marketing practices.

What makes the Indian influencer marketing industry so strong? Tell us in the comment section below.