The trend for influencer marketing has grown exponentially in the last few years. The global influencer marketing industry is expected to reach an astounding $21.1 billion by the end of 2023. As common users have easy access to digital media and social media platforms, it is easier for businesses to connect with their target audience directly.
Eventually, it has grown a fierce competition among influencer marketing agencies in India as each company strives to be the best service provider for its clients.
Typically, the top influencer marketing agencies in India have the widest networks of influencers, celebrities, and industry experts. These networks allow the agencies to pair their clients with the most appropriate influencers to help propagate the brand message.
For instance, social media influencers have the power to grow your business because they have a large following on platforms like Instagram, Facebook, Twitter, etc. So, you can expect the best influencer marketing agency in India to have strong connections with these celebrities.
This is where brand managers and marketing heads must understand the value of connecting with the right influencer marketing company. With the right influencer marketing company in your partnership, you can take your brand and business to new heights with minimal effort.
So, this post will highlight two of the most prominent names in the influencer marketing industry in India. Keep reading to find out your next marketing partner for excellent business growth.
Top Influencer Marketing Agencies to Connect for Brand Managers
As a brand manager, picking the right influencer marketing company can be pivotal. While there are many leading influencer marketing agencies in India, here is what you must consider while choosing the right agency for your needs.
- The company must have a proven track record and a high probability of success
- The network of influencers must be a combination of experience and expertise
- The agency must create high-quality and creative content to stay ahead of the competitors.
- The company must be resource-efficient and time-driven
These are essential traits in a top-quality influencer marketing company in India. Now that we know the traits let’s check out some of the top names you can consider.
Vavo Digital is one of India’s leading influencer marketing firms that provides data-driven marketing campaigns for its clients. The company has a network of influencers, allowing it to provide the most suitable people for the job.
In addition to influencer marketing, it provides campaign management metric-oriented services to quantify its success.
The agency specializes in several niches, including fashion, lifestyle, parenting, finance, entertainment, and food. It has a network of more than 150,000 influencers in more than 20 industry niches, featuring micro and nano influencers to target niche audiences effectively.
Some of its prominent clients feature Vivo India HSBC India, and it also collaborated with top celebrities like Manish Malhotra, Manish Paul, and Arjun Kapoor.
The Media Ant
The Media Ant was established in 2012 and is one of the pioneers in e-commerce platforms in India. Initially, The Media Ant focused on providing marketing services via non-traditional media. Still, it evolved into an influencer marketing platform after introducing the “Create Campaign” feature in its dashboard.
The feature allowed clients to book and purchase media. Since then, The Media Ant has helped many top brands like Olay, Essar, HP, Slurrp Farm, Inorbit, Kloc Technologies, Peepul Tree, and many others.
Over the years, the agency has evolved into a marketing giant and expanded from its headquarters, opening new branches in Mumbai and Delhi and later going international with Media Ant Indonesia.
The Media Ant follows some of the most critical influencer marketing strategies, allowing it to expand across various regions.
The two companies mentioned in the race for being India’s best influencer marketing agency. So, if you’re looking to connect to an agency, these are two names that you shouldn’t ignore.
Talk to us if you want to contact the top influencer marketing companies in India, and we will find the perfect fit for your business needs.